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Take 2: Real-Time Marketing at the Oscars

Performance Marketing

By Christopher Heine

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.

Convergent TV

Blue Chippers Return to the Red Carpet

By Anthony Crupi

Convergent TV

Golden Globes Rule Sunday Night

By Anthony Crupi

Brand Marketing

Hobbits, American Hustlers and Madea in This Week’s Movie Trailer Mashup [Video]

By Stevan Keane

Convergent TV

TNT Scares Up Big Business With Mob City

By Anthony Crupi