American Hustle

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.

Blue Chippers Return to the Red Carpet

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.

Golden Globes Rule Sunday Night

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars were returning hosts Tina Fey and Amy P

Hobbits, American Hustlers and Madea in This Week’s Movie Trailer Mashup [Video]

In what is hoped to be a seasonal tradition, there's a new film this week from David O. Russell to follow last year's Christmas release of Silver Linings Playbook.

TNT Scares Up Big Business With Mob City

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers.