OK, This Parody of ‘World’s Toughest Job’ Is Actually Pretty Funny
Creativity
Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch [...]
Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange
Performance Marketing
Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its We
Reimagining the Greeting Card
Brand Marketing
In a digital world, the giving of a physical greeting card is becoming more of a novelty than an expectation. According to Mintel International Group, the greeting card industry is [...]
Swan Song for Greeting Cards? Maybe Not
Brand Marketing
Ready, kids? With a mere 20 days left before Mother’s Day, soon dad'll buckle you into the Prius for the annual trip to the mall so you can pick out [...]