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Nick Offerman Trolled CES by Helping to Unveil a ‘Device Like No Other’

Brand Marketing

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out [...]


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American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards

Brand Marketing

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.

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American Greetings’ Apple Watch App Features an Emoji-like Taco

Performance Marketing

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches.

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American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Creativity

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives.

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads.

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Ad of the Day: Dad Has the World’s Toughest Job, Too, and It’s Nothing Like Mom’s

Brand Marketing

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position [...]