American Family Insurance

Here’s What Made BBDO’s Deceptively Touching ‘Judo Kid’ Story a Winner

Growing up is hard. When you throw in unforeseen complications like those things we call "dreams," it gets even trickier.

American Family Insurance Gives Us the Galaxy’s Cutest Astronaut in Dreamy New Ad

Houston, we have insurance. The latest iteration of American Family Insurance's "Insure carefully, dream fearlessly" campaign from BBDO New York blasts off this week, led by an evocative minute-long film that presents a child's notion of space exploration. 

The Players’ Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner

Kobe Bryant leaving the Lakers, Big Papi stepping away from the big leagues, Kevin Love re-signing with the Cleveland Cavaliers—in the past, these sports scoops would have first been reported in a major outlet like Sports Illustrated or ESPN. But increasingly, some of the best sports reporters are getting scooped by the athletes themselves.

Is 2015 the Year of the Regional Super Bowl Ad?

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad […]

Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot

Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1.

Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the […]

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, […]

American Family Insurance Finds a New Lead Agency

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year.

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of […]

American Family Insurance Narrows Its Search to 2 Agencies

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said.Last year, AFI spent nearly $157 million on measured media, according to Kantar Media.