Here’s What Made BBDO’s Deceptively Touching ‘Judo Kid’ Story a Winner
Brand Marketing
Growing up is hard. When you throw in unforeseen complications like those things we call "dreams," it gets even trickier.
Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision
Brand Marketing
It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the [...]
Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax
Brand Marketing
Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, [...]
American Family Insurance Finds a New Lead Agency
Brand Marketing
BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year.
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
American Family Insurance Narrows Its Search to 2 Agencies
Brand Marketing
American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured [...]