‘Batman’ Massacre Rattles Warner Bros., NRA, Celeb Boutique
Brand Marketing
Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros.
AmEx Adds Personalized Offers to iPhone App
Brand Marketing
Last year Facebook shuttered its deals business in an apparent forfeit of the market to Groupon among others. But since closing its first day of trading at $26.11 per share, [...]
Shops Reply to American Express Open RFP
Brand Marketing
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded [...]
White Kicks Off AmEx’s Annual Concert Series
Brand Marketing
Jack White and American Express might seem an unlikely pair. But they’ll be sharing the spotlight this month by way of the credit card brand’s Unstaged concert series.
10 Great TV Spots Directed by Wes Anderson
Creativity
2012 is shaping up to be a big year for Wes Anderson. His new movie, Moonrise Kingdom, will open the Cannes Film Festival next month. And in his spare time, [...]
Ad of the Day: American Express
Brand Marketing
And the award for best entrance into a scene in a commercial this year goes to … Aziz Ansari for American Express.