You Can Play Tennis Against Maria Sharapova at This Year’s U.S. Open
Brand Marketing
As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's [...]
10 Must-See Digital Marketing Stats From the Past Week
Performance Marketing
Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There [...]
Stars Trace Their Path to Success in Ogilvy’s Grand New American Express Campaign
Creativity
American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, [...]
Netflix Is Now Officially Streaming in Cuba
Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.
Discover Returns to the Super Bowl for the First Time Since Card’s 1986 Launch
Brand Marketing
Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad.
Take a Video Tour of Droga5’s Offices, Easily the Coolest on Wall Street
Brand Marketing
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration.