6 Ways Brands Can Draft Modern Sports Fans
Brand Marketing
On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent [...]
This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art
Brand Marketing
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) [...]
How Hearst’s Troy Young Is Redefining the Role of a Magazine Executive
Performance Marketing
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets [...]
To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans
Brand Marketing
Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then [...]
The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Brand Marketing
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably [...]
Former Account Exec Returns to CP+B to Help the Agency’s Biggest Office Handle Growth
Brand Marketing
A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is [...]