American Express

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors. 

NBC and American Express Team Up Again to Replace More Today Show Ad Time

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week.

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.

Amex Is the First Sponsor of Buzzfeed’s Nifty Channel With New ‘Epic Everyday’ Campaign

American Express has teamed with Buzzfeed for a new campaign targeting older millennials.

American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Add American Express to the growing list of brands planning for a bot-driven future.

KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.

NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly.

6 Ways Brands Can Draft Modern Sports Fans

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent global We Know Sports Fans study of 2,000-plus sports fans across the U.K., U.S., Japan, Spain and Brazil reveals 86 percent would welcome more sponsorship in sports experiences.

Twitter Hires AmEx’s Head of Digital Partnerships, Leslie Berland, as Its New CMO

Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO.

For New York-Based Agency Kettle, Digital Is in Its DNA

Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital agency