American Eagle

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers.

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box.

Who Is Yahoo CMO Kathy Savitt?

Lost among the eye-popping headlines about the departure of—and cash being handed to—former Yahoo COO Henrique de Castro was this rather innocuous line in an ice-cold memo from CEO Marissa Mayer:      "I’ve asked Kathy Savitt to lead our media and editorial functions."

10 Cool Uses of American Eagle’s Stunning Times Square LED Sign

When American Eagle opened its Times Square store in late 2009, most of the attention was on the retailer's sprawling 25,000-square-foot, four-story floor plan. But in the year and half since then, it's the brand's towering building-side LED display that's had the most noticeable impact, even in one of the world's most notoriously cluttered visual landscapes. By the numbers, this digital ziggurat is 15,000 square feet of LED, climbing 25 stories above Broadway and playing animations 18 hours a day. It's one of the nation's premium ad spaces, not only for American Eagle but for the brands and charities that buy (or are given) space there. We've compiled 10 of the more interesting ways the display has been used. Check them out after the jump.

What’s with Foursquare’s Times Square ad?

It's been a big few days for location-based service Foursquare, which just hit 3 million users and also became the centerpiece of this gigantic advertising ziggurat in Times Square. (Larger […]