Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan
Brand Marketing
Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaig
CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product
Performance Marketing
Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.
SapientNitro: Major Retailers Lack In-Store Digital Savvy
Performance Marketing
SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well.
Finalists Await Decision in Southwest Review
Brand Marketing
Can Arnold win its fourth pitch in four weeks?
American Eagle Completes Its Global Review
Brand Marketing
That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources.
American Eagle Outfitters Briefs Finalists
Brand Marketing
And then there were three. American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each [...]