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Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan

Brand Marketing

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaig


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CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product

Performance Marketing

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.

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SapientNitro: Major Retailers Lack In-Store Digital Savvy

Performance Marketing

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well.

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Finalists Await Decision in Southwest Review

Brand Marketing

Can Arnold win its fourth pitch in four weeks?

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American Eagle Completes Its Global Review

Brand Marketing

That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources. 

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American Eagle Outfitters Briefs Finalists

Brand Marketing

And then there were three. American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each [...]