American Eagle Outfitters

Why American Eagle’s Next CMO Should Maintain Its Already Positive Flight Plan

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaig

For Pride Month, Gay-Youth Group Takes to Times Square

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square showcasing the LGBTQ teens it serves.

34 Places Where You Can Start Using Your iPhone to Buy Stuff

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

This Agency Is Trying to Raise Millennials’ Blood Pressure

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia

American Eagle Outfitters Hires a New Agency

American Eagle Outfitters has shifted its creative business to Translation. 

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web.

SapientNitro: Major Retailers Lack In-Store Digital Savvy

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well.

Finalists Await Decision in Southwest Review

Can Arnold win its fourth pitch in four weeks?

American Eagle Completes Its Global Review

That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources. 

American Eagle Outfitters Briefs Finalists

And then there were three. American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each team includes a creative and media shop.