American Cancer Society

American Cancer Society Picks The Richards Group to Help Set Its Brand Apart

The Richards Group has won creative agency of record duties for the American Cancer Society after a review.

This Prom-Themed Ad Beautifully Shows You What Real Courage Is All About

Stubbornness is praised in this touching spot for the American Cancer Society, where a twitchy, nervous kid in a tux and Converse All-Stars picks up his prom date, who would have the right to be even more nervous than he is.

Will Facebook’s New ‘Donate Now’ Buttons Be a Boon for Nonprofits?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to aid fundraising efforts.

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus […]

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.

Portrait: Digital Pulp

Specs Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer What Digital ad agency