American Apparel

The American Apparel Brand Won’t Disappear After All US Stores Close

American Apparel, the beleaguered retailer with a history of risqué advertising, will close all 110 of its U.S. stores, but its brand name will live on.

How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing

American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.

American Apparel Files for Bankruptcy Protection

Years of controversial advertising couldn't save American Apparel from a trip to bankruptcy court.

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana and Everlane.

7 Times CEOs Said Really Dumb, Customer-Alienating Things

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. […]

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Can American Apparel’s New CEO Tone Things Down Without Turning It Into Old Navy?

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in. With his ouster, the retailer has a chance to red

American Apparel Names Female CEO to Replace Controversial Founder Dov Charney

Paula Schneider, a former executive for Warnaco, will take the reins of American Apparel on Jan. 5 from founder and former CEO Dov Charney, who has been fired after an internal investigation that began with his suspension in June. 

American Apparel Faces Criticism for Demonstrating the Shortness of Its Miniskirts

American Apparel has once again landed in hot water for featuring questionable photos where a young woman in a plaid skirt is bending over (which arguably doubles as a racy ad for the company's underwear).

What’s the Most American Brand? [Video]

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So we descended on a landmark New York gathering place, Union Square, to find out how Americans feel about their native brands—and if they even know them.