Southwest Shines With Flight Attendant’s Viral Video as Social Media Sours for Other Airlines
Creativity
It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US [...]
Gay Advertising’s Long March Out of the Closet
Brand Marketing
James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.
The Winners and Losers of SXSW
Performance Marketing
Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us [...]
SXSW Expects 28K Attendees This Year—With or Without a ‘Highlight’
Performance Marketing
South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more [...]
Fast Chat: McCann Worldgroup’s Luca Lindner
Brand Marketing
Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into [...]
This Is Your Captain Speaking
Brand Marketing
In the wake of Adweek’s story on the sour reception to American Airlines’ new logo and livery, a spokesperson for the carrier, Mary Sanderson, made herself available to address some [...]