Earlier today, as American Airlines' London-bound Flight 90 pushed back from the gate at Chicago O'Hare International Airport, passengers in the terminal beheld an unusual sight: The pilot popped open […]
After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively.
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after the consolidation of the LAN and TAM airlines.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]
American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier.
Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more […]
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his feet. But it's clear he wants more. Or at least, so it appears from his advertising work.