4 Lessons Hollywood Can Teach Brands About Winning Big Audiences
Brand Marketing
For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are [...]
Will Advertising Take a Hit From the Shutdown?
Brand Marketing
The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax [...]
Uh, Oh: Advertising Tax Deduction Is Back in Play
Brand Marketing
While the industry was celebrating Advertising Week in New York, 250 miles south in the nation's capitol, Congress was mulling its perennial plot to remove the standard tax deduction for [...]
Will Ad Tax Deduction Come Back in Play With Baucus’ Exit?
Brand Marketing
There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he [...]