When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito.
From its inception, AMC's Better Call Saul has indulged in fake ads starring characters from the Breaking Bad prequel—beginning with the Albuquerque billboard from the summer of 2014 showing Bob Odenkirk as "James M. McGill, attorney at law," who eventually, of course, would become Saul Goodman. Now, with season 3 of Better Call Saul coming this spring, AMC has unleashed a wonderful fake TV commercial featuring one of Breaking Bad's most notorious characters, Gus Fring, pitching his infamous chicken chain, Los Pollos Hermanos. The ad is perfectly insipid, spoofing the anodyne blandness of so much bottom-feeding fast-food advertising. And Fring, played by Giancarlo Esposito, is perfectly sunny-faced, concealing his heart of darkness in grinning pitch for curly fries.
Yet another longtime ad sales chief is leaving their perch. Arlene Manos, who has worked as president of advertising sales for AMC Networks since 2002, is stepping down from the role at the end of the year, and transitioning to president emeritus. Her deputy Scott Collins, who works as evp of ad sales, will become the new president.
AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of the easiest upfront sells thanks to a little franchise called The Walking Dead.
Netflix and AMC celebrated season premieres, Arianna Huffington inspired women athletes and Meredith execs hosted the Iconic Beauty Awards breakfast.
AMC's president and general manager, Charlie Collier, knows that many competitors and onlookers were expecting his network to stumble after losing its two signature shows—Mad Men and Breaking Bad—in a year. But instead of imploding, AMC has just wrapped its most successful year ever.
You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings victories to seemingly everyone.
As fans of AMC's The Walking Dead know, the popular series has chewed its way through a rotating cast of characters who get killed off each season (this is a zombie apocalypse, after all).