Jurassic World Eats Pokémon Go at Augmented Reality App Marketing
Performance Marketing
Two years ago, Pokémon Go made waves as the first really successful augmented reality app to gain a broad user base. This year, "Jurassic World: Fallen Kingdom" is the summer's [...]
AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead
AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of [...]
Facetime: a Social Spring
Brand Marketing
Netflix and AMC celebrated season premieres, Arianna Huffington inspired women athletes and Meredith execs hosted the Iconic Beauty Awards breakfast.
Despite Losing Mad Men and Breaking Bad, AMC Is More Popular Than Ever
AMC's president and general manager, Charlie Collier, knows that many competitors and onlookers were expecting his network to stumble after losing its two signature shows—Mad Men and Breaking Bad—in a [...]
Which Network Was No. 1 in 2015? Almost All of Them, Apparently
You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings [...]
