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National CineMedia Sees the Future of Advertising at the Movies

Brand Marketing

By Patrick Coffee

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead.

Brand Marketing

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

By Kristina Monllos

Brand Marketing

8 Types of Real-Time Marketing, and the Brands That Got It Right

By Tim Nudd

Creativity

Oreo Dunked by AMC Theatres on Twitter

By David Griner