AMC Theatres

National CineMedia Sees the Future of Advertising at the Movies

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead.

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might be surprising, however, is that it would be held in Bentonville, Arkansas, and proudly sponsored by hometown megabrand Walmart.

8 Types of Real-Time Marketing, and the Brands That Got It Right

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean […]

Oreo Dunked by AMC Theatres on Twitter

Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. "NOT COOL, COOKIE" admonished @AMCTheatres, which sparked an impressive 200-plus retweets. Credit for the post goes to Shane Adams, interactive marketing manager for AMC. While it's unlikely that this will spark any sort of long-term rivalry, it's still nice to see a company having some fun with another brand in the vein of Taco Bell and Old Spice. It's also a telling example of why @AMCTheatres has 136,000 Twitter followers, compared to Oreo's 53,000. Where are those 28 million Facebook fans to defend you now, Oreo? Hat tip to Deb Ng for sharing on Facebook.UPDATE: Oreo has responded with the tweet below, prompting another tweet from AMC, below that. Someone will be crying over spilled milk before this is over.UPDATE: Shane Adams, author of the @AMCTheatres tweets, sums up his busy day in a thoughtful blog post, with advice for other social media managers. His point? This wasn't just about being clever.