How BBC America Is Building Buzz
Sarah Barnett hasn't been genetically engineered, like all those clones in Orphan Black, for the job at hand. It just seems that way.
Don Draper Buys a Round for Everyone
Brand Marketing
The seventh and final season of AMC’s Mad Men premieres this Sunday. What’ll Don Draper do about his wrecked marriage?
Geico’s Talking Pig Runs for Mayor of ‘Portlandia’
Performance Marketing
Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit.
Walking Dead Breathes Life Into AMC Networks
Powered by the voracious and indefatigable phenomenon that is The Walking Dead, AMC Networks enjoyed a strong fourth quarter, boosting ad sales revenue 31 percent to $205 million.
Sundance Channel Rebrands to SundanceTV
Sundance is getting a makeover in time for the premiere of its new crime drama The Red Road. The network will have a new logo as of Feb. 3 and [...]
