How Can Magazine Publishers Make Ecommerce Work?
It’s no secret Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and consumer brands are feeling Amazon’s presence the most. Bloomberg’s [...]
What’s the Biggest Opportunity in Healthcare Marketing?
Performance Marketing
Healthcare marketing is a varied space. Facilities and pharmaceutical companies, for example, both have different priorities and marketing paradigms. How can you identify the opportunities that will lead to better [...]
Magazines in the Amazon: What to Expect from Amazon’s Newsstand & Subscription Business
The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was [...]
When Marketing and Politics Collide
Performance Marketing
America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of finger-pointing, name-calling and outrage. It doesn’t [...]
Amazon’s Just Taunting Me – When Retargeting Goes Wrong
Performance Marketing
I'm generally pretty happy to be marketed to, especially when it's well-personalized. But when retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, [...]
As a Producer, Bryan Cranston Knew the Best Way to Save His Pilot Sneaky Pete Was to Act in It Himself
When his iconic TV series Breaking Bad went off the air in 2013, Bryan Cranston wasn't looking to dive back into another series role. But in May 2015, when CBS [...]