Competition: Another Big DC Week for Tech (Where Do We Go From Here?)
Performance Marketing
When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]
Publishers Can’t Compete with Google, Amazon & Facebook – So They Should Complement Their Commerce
Publishers — especially commerce-focused publishers — can’t beat Google, Amazon and Facebook. They’re just too big, too powerful, and all-pervasive. To be successful, digital publishers need to augment the experiences [...]
Understanding the Gender Effect of Technology Disruptors to Meet Consumer Expectations
Performance Marketing
Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, "Mind the Gap: The Gender Effect [...]
Amazon Tips Its Hand on Alexa Ads
Performance Marketing
Although Amazon maintains there are no plans to put ads on its Alexa voice assistant — the brains behind the Echo line of smart speakers — they've started asking advertisers [...]
Playing the Amazon Game: Translating Big Data Into Big Dollars
Performance Marketing
Will 2018 be the year of Amazon (again)? The first week of the year is always filled with predictions, and there’s a good chance that most serious business predictions for [...]
The Coming Advertising Tsunami of 2018, Pt. 1
Check out Part 2 of this series to learn how publishers can adapt to changes in E.U. data regulations, Google ad filtering, and improve viewability. Are B2B publishers about to [...]