If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside.
Just hours after collecting two Golden Globes for the second year in a row, Amazon Studios took a victory lap at the Television Critics Association's winter press tour as it debuted a few shows the network hopes will add to its Globe
Just two and a half years ago, Amazon Studios did not exist as a streaming service. But since then, Amazon has slowly but surely built up a stable of original series. Last fall, it took a big leap forward in legitimacy, and it began to finally match the quality of Netflix's shows thanks to Transparent, which landed 11 Emmy nominations and became Amazon's signature series.
Transparent's critical acclaim has been both a blessing and a curse for Amazon. While the show's 11 Emmy nominations and two Golden Globe wins have helped legitimize the streaming service as a new home for top-shelf TV, Amazon's other original series don't breathe the same rarefied air.
When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo Screen saved Community, and Netflix revived Arrested Development—and in September, it will bring back Longmire, which A&E said had aged out of its demographic.
With its first original comedy, Alpha House, Amazon Studios went with skewering Washington D.C., a deserving but familiar milieu. But with comedy No. 2, Betas, which debuts on Friday, Amazon is looking to take viewers inside the less mined but equally obsessed-over Silicon Valley. The timing would seem to be perfect, as it’s become common cocktail party conversation for the average American to dissect Twitter’s stock price or opine on the Snapchat founders' decision to turn down $3 billion. "There have been shows about Silicon Valley, but nobody's figured out how to make that look interesting on its own,” said director and producer Michael Lehmann. “But young people are so into this world. If you have a kid now, you want them to build an app. So we thought, 'Why hasn’t anyone done this show?'”