Amazon Prime

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Comedian Tig Notaro Would Rather Start Her Morning With Cute Animal Videos Than Emails

Specs Age 45 Claim to fame Comedian; creator and star of One Mississippi on Amazon Prime; performing a New York Comedy Festival show at Carnegie Hall on Sat. Nov. 5 Base Los Angeles

Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming

Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers are worried how that will affect sales for more traditional TV shows.

Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy

If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.

You Can Now Order Condoms With the Touch of an Amazon Dash Button

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company.

Old New Yorker Stories Are Being Turned Into Compelling Short Films for Amazon Prime

How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives", about young Texas bull riders, turned into a film?

How Amazon Is Slowly Building a World in Which It Takes Very Little Effort to Shop

If you use all of Amazon's technologies in the near future, you almost won't have to leave your home. And you won't even have to push buttons to get your household needs fulfilled. 

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?

Amazon Goes for Prime Cuteness in This New Ad With a Super Tiny Horse

Amazon cutes its way into our hearts with this new spot, in which a tiny horse has trouble making friends. The story here is similar enough to Rudolph the Red-Nosed Reindeer that it qualifies as a stealth holiday ad, too.Also, that closeup of Tiny Horse's downcast eyes isn't even fair.