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Rihanna and Amazon — Marketing Perfectly Together

Performance Marketing

Rihanna’s second Savage X Fenty lingerie show will be a highlight of New York Fashion Week, with its inclusive line-up of models representing all body types. Last year’s show was [...]


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Comedian Tig Notaro Would Rather Start Her Morning With Cute Animal Videos Than Emails

Brand Marketing

Specs Age 45 Claim to fame Comedian; creator and star of One Mississippi on Amazon Prime; performing a New York Comedy Festival show at Carnegie Hall on Sat. Nov. 5 Base [...]

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Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming

Convergent TV

Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers [...]

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Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy

Performance Marketing

If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.

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Ding Dong, Prime Day Is Here

Performance Marketing

'Twas the night before Prime Day, when all through the lands, consumers were searching for their favorite brands. Online purchases were placed by the shoppers with care, in hopes the [...]

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You Can Now Order Condoms With the Touch of an Amazon Dash Button

Performance Marketing

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company.