Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Specs Age 45 Claim to fame Comedian; creator and star of One Mississippi on Amazon Prime; performing a New York Comedy Festival show at Carnegie Hall on Sat. Nov. 5 Base Los Angeles
Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers are worried how that will affect sales for more traditional TV shows.
If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.
Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company.
How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives", about young Texas bull riders, turned into a film?
If you use all of Amazon's technologies in the near future, you almost won't have to leave your home. And you won't even have to push buttons to get your household needs fulfilled.
Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?
Amazon cutes its way into our hearts with this new spot, in which a tiny horse has trouble making friends. The story here is similar enough to Rudolph the Red-Nosed Reindeer that it qualifies as a stealth holiday ad, too. Also, that closeup of Tiny Horse's downcast eyes isn't even fair.