Amanda Richman

Turner and Starcom in Product Placement Partnership

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year. Also part of the pact: a research study that will focus on the overall effectiveness of integrated advertising.

Can TV Buyers Adapt to a Digital Model?

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously shake up traditional media buying where a steak and a handshake still rule.