Imagine my disappointment when I realized that the name of Ben & Jerry's new Facebook app "Wanna Spoon?" refers to sharing Greek frozen yogurt rather than engaging in a snuggly, utensil-inspired show of affection.
Ad agency Amalgamated and Ultimat Vodka got guys in business suits to pose as window washers in Chicago and New York and had them ride up and down high-rise office towers holding signs that read "Have a drink on us" and "Cheers to less work and more play"—inviting the white-collar drones slaving away in their cubes out for some branded partying.
How does a challenger brand embrace mass media without losing touch with its grass roots? That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today. The animated ad, from New York shop Amalgamated, features a bespectacled lemon and plastic tea leaves trying but failing to pierce a bottle of Honest Tea.
How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants?
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final presentations are slated for late March.
Amazon has turned to a new agency to create ads for the Kindle. The hiring of Walrus follows a review in which Droga5 and Amalgamated were the other finalists. Previously, Amazon worked directly with production companies like Eyeball to produce Kindle advertising.