What Kinds of Super Bowl Ads Generated the Most Online Buzz?
Performance Marketing
Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a lo
Leo Burnett Adds Creative Leader on P&G’s Always
Brand Marketing
Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where [...]
Pad Ad Takes the Bold Step of Showing Periods Are Actually Red
Creativity
Behold, ladies, our monthly menstrual cycle really is a period. One tiny, tidy, perfectly round drop of blood in the middle of your ultrathin Always panty liner. Whew! That'll make [...]