How Social Causes Can Become Part of Your Brand
Performance Marketing
Social causes can be aligned with your brand's mission, positioning, and messaging. Some of the greatest brands have connected with causes that promote positive social change.
Always Urges Girls to ‘Keep Playing’ and Not Quit Sports in Olympic ‘Like a Girl’ Spot
Creativity
When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from [...]
Not Every Brand Loves Emojis. Always ‘Like a Girl’ Says the Female Ones Are Terrible
Creativity
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" [...]
A Ground Beef Company Just Made This Random but Pretty Hilarious ‘Like a Girl’ Parody
Creativity
P&G's Always scored a smash hit with "Like A Girl." Now, that women's empowerment campaign has a new parody—about the expectations society puts on hamburgers.
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
Q&A: How Leo Burnett’s CEO and CCO Built a Creative Powerhouse in 10 Years
Brand Marketing
Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes [...]