In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.
When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always.
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.
P&G's Always scored a smash hit with "Like A Girl." Now, that women's empowerment campaign has a new parody—about the expectations society puts on hamburgers.
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]
Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes Lions and Adweek's Gravity Award for the Samsung S
Specs Who (L. to r.) Client services svp Carol Milliron; strategic partnerships director Morgan Buell; founder, CEO Aliza Freud; SheSpeaks TV contributor Vera Sweeney What Influencer marketing platform
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.