Always

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Leo Burnett’s CEO Talks About Moving Forward After Losing McDonald’s Account

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.

Always Urges Girls to ‘Keep Playing’ and Not Quit Sports in Olympic ‘Like a Girl’ Spot

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always. 

Not Every Brand Loves Emojis. Always ‘Like a Girl’ Says the Female Ones Are Terrible

Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.

A Ground Beef Company Just Made This Random but Pretty Hilarious ‘Like a Girl’ Parody

P&G's Always scored a smash hit with "Like A Girl." Now, that women's empowerment campaign has a new parody—about the expectations society puts on hamburgers.

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]

Q&A: How Leo Burnett’s CEO and CCO Built a Creative Powerhouse in 10 Years

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes Lions and Adweek's Gravity Award for the Samsung S

This N.Y. Agency Taps Paid Influencers to Deliver Major Reach

Specs Who (L. to r.) Client services svp Carol Milliron; strategic partnerships director Morgan Buell; founder, CEO Aliza Freud; SheSpeaks TV contributor Vera Sweeney What Influencer marketing platform

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive or useless—or all of the above.