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BBDO Withdraws All Brazilian Bayer Ads From Cannes With Apology to Festival and Client

CANNES, France—AlmapBBDO, facing criticism for questionable wins at this week's Cannes Lions, has withdrawn all its Bayer work from the festival at the request of BBDO global creative chief David Lubars.

Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused a stir when it was accused of bein

Cindy Gallop Calls Out ‘Male-Dominated Ad Industry’ for Giving This Ad a Bronze Lion at Cannes

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.

Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism

The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. 

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words."First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.

Ad of the Day: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of Stock Art

Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012's "From Love to Bingo," which used 873 stills from the Getty archive to tell the story of a single life in one minute, to last year's 

How to Make Your TV Commercials Look Epic, Even on Zero Budget

How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library of iStock by Getty Images. And it offers three amusing and effective spots to illustrate its point.

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version—no matter where you are in the story—and it will still make sense.

4 Famous Faces Get 20 Years Older in Getty Images’ 20th Anniversary Ads

AlmapBBDO celebrates Getty Images' 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty photos of them over those 20 years.

Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs

"You save a dog. A dog saves you."That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and Matt, two former inmates who begin to turn their lives around after they adopt rescue dogs.