April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was made by ad agency Alma from a junkyard wreck and warns Miami drivers of the dangers of texting and driving. According to Alma, Florida is one of the only states that doesn't list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location at 1200 Brickell Avenue in downtown Miami to reach commuters.
Kanye West and Donald Trump are two very different people who have dominated the media this month. The terrible twosome do, however, share several significant traits, including an uncanny knack for attracting haters, the power to drive entire news cycles with a single tweet, and a proven ability to inspire stunts from ad industry creatives. In case you missed it, Kanye went on a wild Twitter rant about a week ago in which he said he was $53 million in debt and asked friends and fans to donate money for his personal creative endeavors rather than, say, helping to build a school for impoverished communities on the African sub-continent. you'd rather open up one school in Africa like you really helped the country… — KANYE WEST (@kanyewest) February 15, 2016 Gabriel Ferrer is a senior copywriter at Alma, the Miami-based multicultural wing of Omnicom's DDB network. He's also a lifelong Kanye West fan. But this particular freakout was the final straw, so Ferrer created the #HelpKenyaNotKanye project, a scrolling site that encourages fans to donate their money to more worthy causes and links out to related charities.
BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category.
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it captures little truths that are quietly sweet and evocative. This spot from multicultural agency Alma zeroes in on a great cultural insight in the Mexican-American community: what happens when a father and his friends still unequivocally support Mexico, while the son, as secretly as he can, roots for the U.S. The ad was directed by Diego Luna, still perhaps best known as Gael García Bernal's co-star in 2001's Y Tu Mamá También. The humor is broad, and the acting isn't subtle, yet it's one of those ads you can't help but like. Shot in both English and Spanish, it breaks Thursday and will air in general market and Hispanic media throughout the World Cup. Credits below. brightcove.createExperiences();