Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs, including Cindy Gallop, Gwyn Jones and Emma Cookson.
This week's honors for least likely endorser in a commercial go to Thomas Sargent, winner of the 2011 Nobel Prize in Economics, who, for whatever reason, agreed to shoot one of the new Ally Bank spots from Grey in New York.
One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe.
American Express isn't the only financial player that's serious about deals. Ally Bank has worked with 170 merchants in the last year, offering account holders the chance to get cash back when they make purchases with the retail brands in campaigns lasting two to three weeks.
Kids get hosed all over again in Ally Bank's latest spots from BBH. In the one below, a smarmy banker (not from Ally) claims an "egg-management fee" gives him the […]