Allstate

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans.

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood.

Allstate’s March Madness Play Includes Snapchat Ads and Real-Time Tweets

March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action.

Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a refresh of sorts for the IPG network.

Allstate’s Mayhem Re-enacts a Homeowner’s Real-Life DIY Disaster for the First Time

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really badly.

Allstate Vows to Protect Your Firsts in This Lovely Ad About a Gay Couple’s First Child

A gay couple and their daughter are the centerpiece of this family-focused ad for Allstate. After the pair explain their year of firsts—including their marriage, and the adoption that followed—Allstate pledges to "protect your firsts, and every moment in between." 

Why Allstate Is Going to Drop an Actual Car Through a Shredder

Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately. 

How Roger Ailes Built Fox News Into a Media Powerhouse

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on the moon.