Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate
Brand Marketing
As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans.
Allstate’s Mayhem Re-enacts a Homeowner’s Real-Life DIY Disaster for the First Time
Creativity
Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, [...]
Allstate Vows to Protect Your Firsts in This Lovely Ad About a Gay Couple’s First Child
Creativity
A gay couple and their daughter are the centerpiece of this family-focused ad for Allstate. After the pair explain their year of firsts—including their marriage, and the adoption that followed—Allstate [...]
Why Allstate Is Going to Drop an Actual Car Through a Shredder
Brand Marketing
Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.
Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO
Brand Marketing
Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.
How Roger Ailes Built Fox News Into a Media Powerhouse
Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on [...]