How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.

The Week’s Best Parties: Adweek’s Brand Genius and the Clio Awards

The Week’s Best Parties: Award Shows and Galas Led the Way

Meredith Partners With Kiip for Branded In-App Rewards

Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps. 

Meredith Launches Allrecipes Magazine

Women’s-interest publisher Meredith Corp. today launched a print magazine extension of its user-generated, deepening its commitment to the food category. The eponymous magazine will come out six times a year and have an initial rate base of 500,000. 

Meredith Taps MSLO Exec as More Publisher

Des Moines-based Meredith Corp. has found its replacement for former More publisher Sabine Feldmann, who left the company last month to join newly installed publisher Connie Anne Phillips at Glamour.

Meredith Extends to Print

During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing from RDA in early 2012.

First Mover: Carolyn Bekkedahl

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City