Smosh Video for Sun Drop Soda Racks Up 2 Million Views
Performance Marketing
Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that [...]
Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World
Performance Marketing
Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a life
Xbox Spins New Web Reality Show
Performance Marketing
Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more [...]
Hulu Pushing Further Into Branded Entertainment With Alloy
Performance Marketing
For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video [...]
BRB! I’m Watching Awesomeness
Performance Marketing
Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them [...]
Zombie Apocalypse Spreads to YouTube
Performance Marketing
The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work