Alison Tarrant

Why the Macy’s Thanksgiving Day Parade Is a ‘Dream’ for Brands

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy's Thanksgiving Day Parade on NBC.

In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff

Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU said in no uncertain terms that no one in the sales organization would be leaving the company; that said, a source chose to characterize today’s layoffs as “unforeseen.”

Introducing NBCU’s New Dream Team of Ad Sales

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today show’s resident oenophiles, Kathie Lee Gifford and Hoda Kotb.

NBCU Ad Sales Picture Crystallizes

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus.