Alibaba Is in Talks With U.S. Movie Studios to Stream in China
Performance Marketing
Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China.
Amazon Gets Schooled on Advertising
Brand Marketing
Amazon has a lot to learn from its Chinese doppelgänger, Alibaba Group, and its marketing machine, according to advertising industry experts and executives.
Tango Messaging App Invites Brands to Hit Publish
Performance Marketing
Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will [...]
How Advertising Powers China’s IPO Darling Alibaba
Performance Marketing
Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles [...]
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
Yahoo’s Marissa Mayer Says Turnaround Still in Making
Performance Marketing
Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.