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Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

Performance Marketing

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's [...]


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Report: Snapchat Talking to Alibaba Group Regarding Potential Investment

Performance Marketing

Photo messaging service Snapchat held talks with Chinese Internet giant Alibaba Group about a potential investment, Bloomberg News reported.

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Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue

Performance Marketing

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on [...]

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Tango Messaging App Invites Brands to Hit Publish

Performance Marketing

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will [...]

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How Advertising Powers China’s IPO Darling Alibaba

Performance Marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles [...]

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Messaging App Tango Raises $280 Million

Performance Marketing

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun