Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according to Chobani's new multifaceted Olympics campaign in which athletes need to eliminate all the bad stuff in order to win.
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in August, the players' fight for equality off the field has attracted waves of attention and support. Brands are taking notice, and analysts say that more endorsements could be in their future as a result.
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.
Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex Morgan will be the first female soccer star to appear on the cover of its EA Sports FIFA video game.