Like the boxing octopus in its new logo, MullenLowe Group is ready to compete and confound on a global stage.
Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's U.S. operations.
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network," will be run by Mullen CEO Alex Leikikh. And as Leikikh becomes global CEO, Lowe CEO Michael Wall will exit.
Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December.