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Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Performance Marketing

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.


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Alex Bogusky Shows You His Foolproof Way of Bringing Back 1 Million U.S. Jobs

Creativity

Been wondering what Alex Bogusky is up to? He's just put out this little video in his latest push for social good: the Million Jobs Project. Bogusky stars in and [...]

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Goodby Expats in Startup Club

Brand Marketing

Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50.

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Top 10 Commercials of the Week

Brand Marketing

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO [...]

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Top 10 Commercials of the Week

Brand Marketing

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Alex Bogusky Takes a Shot at Coca-Cola in ‘Real Bears’ Music Video

Creativity

Unless you're Mike Bloomberg, taking on big soda is not easy. And while soft-drink makers may have lost in the Big Apple, nutrition advocates are well aware that was only [...]