Alex Bogusky

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

Annie’s Homegrown Says Its Food Can Help You Live the ‘Good’ Life

Making good food choices doesn't have to be so hard. That's the message Annie's Homegrown delivers in its first national ad campaign, created by Fearless Unlimited, the agency launched this year by creative star Alex Bogusky with a bent toward social change.

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an annual tradition of feigned outrage, SodaStream says its proposed ad for this year's Super Bowl has been rejected for mentioning Coca-Cola and Pepsi.

This Man Is Not Alex Bogusky. And That’s OK

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig.

Alex Bogusky Shows You His Foolproof Way of Bringing Back 1 Million U.S. Jobs

Been wondering what Alex Bogusky is up to? He's just put out this little video in his latest push for social good: the Million Jobs Project. Bogusky stars in and narrates the infographic short (with animation and art direction by Scott McDonald) that implores Americans to spend just 5 percent more on products made in America.

Goodby Expats in Startup Club

Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50.

Top 10 Commercials of the Week

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO Go does.

Top 10 Commercials of the Week


Alex Bogusky Takes a Shot at Coca-Cola in ‘Real Bears’ Music Video

Unless you're Mike Bloomberg, taking on big soda is not easy. And while soft-drink makers may have lost in the Big Apple, nutrition advocates are well aware that was only one battle. Now, the Center for Science in the Public Interest has turned to a familiar advertising icon, the Coca-Cola polar bears, as inspiration for a new three-and-a-half-minute animated music video aimed at exposing the unhappy health consequences of chugging a lot of sugary drinks.      CSPI enlisted top-notch ad talent, including Alex Bogusky, for the spot, which juxtaposes a happy, animated feel with a dark message. As an upbeat original song from Grammy-winning singer-songwriter Jason Mraz plays in the background, The Real Bears (as they're called in the video's title) slug soft drinks, get fatter, develop diabetes, shoot insulin, suffer erectile dysfunction, and lose their teeth before realizing it's time to dump the soda in the ocean. "Coke and Pepsi have skillfully cultivated incredibly strong emotional bonds with consumers around the world even though their products actually cause quite a bit of misery," says Michael Jacobson, CSPI's executive director. "We don't have their budgets, but we do have the truth. And the truth is that soda equals sadness."      For now, CSPI is hoping the video will go far and wide on social media, but the organization hasn't ruled out traditional media in the future. Credits below.