Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years
Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according [...]
NBCU’s Steve Burke Declares Victory
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.
NBC Has the Last Laugh as Olympics Strike Gold
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day [...]
NBC: Twitter Beefs No Match for the ‘Silent Majority’
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats [...]
Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
NBC’s $1 Billion Olympics Sellout
With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue [...]