Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according to Nielsen.
Advertising is still sold based on the number of viewers within three or seven days of an episode airing, but audiences are taking their sweet old time when it comes to actually watching those shows.
While conventional wisdom has it that broadcast TV is on the ropes thanks to Netflix and other SVOD outlets, NBC's ratings guru made a strong case for his network's continued resiliency during a "reality check" about the state of the current media environment at the Television Critic Association's winter press tour.
The Nov. 25 episode of Empire was watched by 9.2 million viewers and logged a 3.2 rating in adults 18-49, but there wasn't a peep from Fox about the live-plus-same-day ratings performance of its No. 1 show.
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it.
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London Summer Olympics drew 219.4 million total viewers, edging the Beijing Games by 4.4 million viewers, or 2 percent.
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games.
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue for the 17-day event.