Elton John Wants You to Make the Official Music Video for One of His 1970s Classics
Creativity
What if Elton John asked you to make the official music video for "Rocket Man," "Tiny Dancer" or "Bennie and the Jets"? That's exactly what just happened. Except he's not [...]
How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare
Brand Marketing
Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you [...]
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Stephen Curry and Shaq Have Cameos in Guitar Hero Live’s Crowdsourced Lip-Sync Ad
Creativity
Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you.
Rei Inamoto Is Starting His Own Business 2 Weeks After Leaving AKQA
Brand Marketing
Less than two weeks after former AKQA worldwide chief creative officer Rei Inamoto and New York general manager Rem Reynolds parted ways with the agency, the two announced they're getting [...]
AKQA Creates Product Director Role to Help Clients Innovate
Brand Marketing
AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs.