Akestam Holst

The World’s Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst. The digital poster uses outdoor smoke detectors to identify any nearby smokers and shame them by sending the man on the screen into a hacking fit, according to a case study video promoting the ad.

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter. But while those ads were fairly subtle, its latest effort minces no words. "Retail Therapy" puts Ikea's "Where Life Happens" campaign into blunt action with a website where products are renamed to match common Google searches in Sweden. 

Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down

In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. 

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's also, of course, relatable to so many millions of people worldwide. A few brands have taken the risk—Honey Maid, of course, and also Ford, which rolled out this beautiful and sad short film earlier this year. Now, it's Ikea's turn. Check out the spot here.

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn’t Work

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on Mother's Day.

Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives

Here's more billboard crack for you out-of-home addicts.

Top 10 Commercials of the Week

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to the most "grizzly" loads.

Carlsberg tries to ‘unbottle’ bashful Swedes

Carlsberg beer and ad agency Akestam Holst are going social in Sweden with their “Unbottle Yourself” mobile app, inviting the nation to let its collective blond hair down and loosen […]