Check Out Airbnb’s New Logo That Has the Internet Talking
Performance Marketing
Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal.
GroupMe Joins Foursquare in Skipping SXSW
Performance Marketing
While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans.
How Airbnb, Yelp Are Changing Hotel Marketing
Brand Marketing
As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. [...]
Ad of the Day: Airbnb Builds Birdhouse Versions of 50 of Its Most Intriguing Listings
Brand Marketing
It's the allure of Airbnb, but also its biggest stumbling block—its rental listings are not impersonal hotel rooms but actual people's homes. Some travelers embrace this, knowing they'll experience a [...]