WWTT? Netflix to Publish a Print Magazine
Performance Marketing
It was announced earlier this week that Netflix — the media streaming giant that now also produces original programing — is getting into the print business. Sort of. Ahead of [...]
More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles
Performance Marketing
Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the [...]
In Final Year-End Address, Maurice Lévy Reveals That He’s Listing His Office on Airbnb
Brand Marketing
Maurice Lévy, chairman and CEO of Publicis Groupe, sat down one last time to deliver his annual address and wishes for the upcoming year.
Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers
Brand Marketing
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
Ashton Kutcher, Airbnb Investor, Defends App After Protester Rushes Stage During Event
Brand Marketing
Ashton Kutcher came to the defense of Airbnb and its CEO Brian Chesky after a protester interrupted his talk at the company's Airbnb Open event in Los Angeles.
Hearst’s Joanna Coles Has Partnered with Airbnb for New Magazine Venture
Brand Marketing
A new magazine from Airbnb and Hearst was released today at the company's Airbnb Open event in Los Angeles. The first issues of the effort, aptly named Airbnb Magazine, is [...]