With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation
Brand Marketing
When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used [...]
Bono’s Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS
Brand Marketing
CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see [...]
Justine Sacco Fired by IAC for ‘Hope I Don’t Get AIDS’ Tweet
Creativity
UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News:
IAC’s PR Chief Apparently Tweeted a Bizarrely Tasteless Joke About AIDS and Africa
Creativity
UPDATE 4: (3:56 p.m., Dec. 22): Justine Sacco has written a public apology, noting, "Words cannot express how sorry I am, and how necessary it is for me to apologize [...]
Think Twice Before Foursquaring That Stranger, Say AIDS Ads
Creativity
McCann Worldgroup Helsinki reminds you to check yourself before you wreck yourself with a stranger, because you don't know who checked in before you. The spots, for the AIDS Council, [...]
(RED) Dries the Tears in Latest Ad from Hill Holliday
Creativity
The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against [...]