When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used to treat cancer and AIDS, by 5,000 percent, it (understandably) stoked Washington's and the general public's ire against the pharmaceutical industry.
Louie Moses was pretty proud of the tagline "Don't Fuck With AIDS" when he crafted it in 1991. An advocacy group plastered the message across Arizona State University's campus as […]
We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.
When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together. "No condom, no sex" is the tagline for these spots for Aides, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly, it's a charming way to tackle a decades-old message that usually feels like a high school lecture. And hey, a naked puzzle party doesn't sound all that bad. Via Osocio.
CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see them.
UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News:
UPDATE 4: (3:56 p.m., Dec. 22): Justine Sacco has written a public apology, noting, "Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet."
McCann Worldgroup Helsinki reminds you to check yourself before you wreck yourself with a stranger, because you don't know who checked in before you. The spots, for the AIDS Council, cleverly play off our fondness for social-media check-ins.
The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against AIDS.