Even AI Needs Clean Data in Order to Be the Shiny Object
Performance Marketing
Users are quickly realizing that investing in AI is not the end of the road. Then again, in this analytics journey, there really is no end anyway; much like the [...]
Why NBCUniversal’s Linda Yaccarino Says Not to Stay in Your Own Lane
As NBCUniversal’s Linda Yaccarino gears up for another frenzied upfront season, the veteran sales leader set aside some time to share why a successful career is all about “curiosity and [...]
Introducing the New Brandweek Innovators Council
Today we announce another new Brandweek Council, the Innovators Council (Press Release). We officially launched this Council last year with inaugural members Barbara Martin Coppola, CDO of IKEA, Dara Treseder, [...]
How AI Is Changing Google Ads
Performance Marketing
To clarify the change, Google Ads is now using AI to create text ads for advertisers, and these auto generated ads will automatically go live in your account after 14 [...]
Why You’re Probably Not Ready for Machine Learning, and How to Get There
Performance Marketing
The truth is, there's a gap there. Companies have spent years developing data capabilities to support the various flavors of direct, automated and digital marketing. Now that effort needs to [...]
Google Cloud’s Alison Wagonfeld on The Magic of Storytelling Powered by AI & Machine Learning
Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, [...]
The ‘Algorithmification‘ of Everything
Performance Marketing
If I had asked any of my schoolmates what an “algorithm” was, their eyes would have glazed over and they would probably have asked me what I had been smoking. [...]
The Technology Behind Black Friday Deals
Performance Marketing
Every marketer or web designer knows that a website has under three seconds to grab a users attention. Any form of friction will result in your target and audience going [...]
Is AI Rocket Science? Dr. Merlin Stone Shatters the Madness and Illuminates AI’s Real-world Powers
Performance Marketing
World-renowned AI guru Dr. Merlin Stone shares the power of AI to make life better. He says how AI is improving everyday life by revealing universal truths and facilitating optimal [...]
Video Q&A: How Will AI Help Marketers Improve Retargeting & Conversion?
Performance Marketing
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]