Agent Provocateur

Ad of the Day: Penélope Cruz Drives Models to a Desert Striptease for Agent Provocateur

Penélope Cruz is back to hawk L'Agent, the lingerie line she and her sister Monica developed for Agent Provocateur. And in the least surprising news of the year, the ad features a lot of almost-naked women.

Agent Provocateur Is Performing a Public Service [Video]

Hello,I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. It's like that little devil who lives on my shoulder, telling me what to do. Sometimes I listen to him, but mostly because I'm just glad to have a friend to talk to.

Adweek’s Top 10 Commercials of the Week: Aug. 2-9


Ad of the Day: Penélope Cruz’s Directorial Debut, for Agent Provocateur, Is a Sleaze-Fest

Forget about casting calls. Booty calls may have been the order of the day for this five-minute film written and directed by Oscar-winning actress Penélope Cruz for L'Agent—the lingerie line she and her sister Mónica designed for Agent Provocateur.

Top 10 Commercials of the Week

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway. Many of the hundreds of TV commercials aired each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

Top 10 Commercials of the Week: Aug. 10-17


Mónica Cruz Struts Her Stuff in Latest Racy Agent Provocateur Spot

Agent Provocateur got Penélope Cruz's sister Mónica to shoot this saucy video, from Black Label Productions and director Tim Pope, promoting its 2012 fall/winter collection.

The Spot: Undressed to Kill

GENESIS: Agent Provocateur wanted a short film for its high-end Soiree lingerie that would be sexy, stylish, and show lots of product. A pink garment from the collection reminded director Justin Anderson of nightgowns worn in old horror movies. "I always watched horror movies as a way to get close to someone I fancied.

Agent Provocateur spot is quite provocative

RSA Films channels European art flicks, David Lynch and soft-core porn for this two-minute Agent Provocateur lingerie clip. A pale chick models the product (it looks uncomfortable—constricting) and sets up […]

Helena Christensen still doing lingerie ads

Danish supermodel Helena Christensen, just shy of her 40th birthday, recently posed for a raunchy set of Agent Provocateur lingerie ads in the U.K., to prove that lounging around in […]